A postcard is used to quickly grab the attention of its reader. Although some other forms of advertising materials also provide the same advantages however the postcard is by far the most convenient and the most effective. Postcards usually comes in three standard sizes 4”x6”, 5”x7”, and 5 ½”x8 ½” and since postcards are small in sizes therefore are less costly to print and mail. A thicker and heavier paper stock will cost a little more but still at a reasonable cost. The advantage of using a heavier and thicker stock is that it is more long-lasting and sturdy.
And in terms of the designs to be used for the postcards it is better to determine first the purpose of the postcard whether it is to function as an order form or a way of promoting upcoming products and services. Postcards that are intended to promote services and products must be made in a way that will entice and then encourage readers to purchase or to take action.
Postcards for ordering and surveying are to be simply created with minimum text. Too much text will only confuse readers and will result to their lost of interest of further reading on the contents of the postcard. In terms of the font, sansserif fonts are always the best option at 10pt text. The sansserif fonts are also best for smaller type size text requirements since it provides a distinct and sharper text look.
And to increase further the effectiveness of postcards it is better to have them printed in full color in both sides. The vibrant colors in the design of the postcards will grab the attention of the reader amidst the pile of mails a potential customer is receiving. Likewise, great consideration should be given on the type of paper stocks to be used in creating postcards. The stocks to be used may either be coated or uncoated. The difference between these two stocks is in terms of the look they provide the postcards. With coated card stock the messages on the postcards are somewhat dramatically displayed since the stock have a smooth and glossy polish. Also coated stocks are very durable. On the other hand, uncoated card stocks are great for postcards that do not require glossy finish.
There are many postcard printing services online and offline where businesses and private individuals may send their postcard projects. The advantage of online providers over its offline competition is in terms of the convenience derived from sending printing files online. There is also a much faster printing turnaround time especially for those projects that have to meet strict deadlines. Likewise, online postcard printing providers offer automated preflighting of digital files and all these at an affordable price.
jona@printingquotesonline.com
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