Current Feed Content from 29 Oct 08 10:14
Video Optimization Tips From Darby Tober
Tue, 28 Oct 2008 21:49:19 +0000Last week I interviewed Darby Tober, Natural Search Consultant here at Apogee Search, and she shared some valuable information about video optimization with me. A summary of our discussion follows: Darby explained that video optimization is the process of taking steps to ensure that your videos are found by search engines and are accessible on [...]Importance of Local Search Optimization Increases
Fri, 24 Oct 2008 20:27:46 +0000Each year, Beloit College releases The List. The List, “…provides a look at the cultural touchstones that shape the lives of students entering college, ” and is composed by Beloit’s Keefer Professor of the Humanities Tom McBride and Public Affairs Director Ron Nief. I came across The List while Stumbling the other night and [...]Blogging: It’s Not About Fame
Thu, 23 Oct 2008 21:56:44 +0000In his recent article for Wired, Valleywagger Paul Boutin makes the claim that “Blogging is so 2004″ and ones’ efforts are better spent on Twitter or YouTube. Writing a weblog today isn’t the bright idea it was four years ago. The blogosphere, once a freshwater oasis of folksy self-expression and clever thought, has been flooded by [...]Google Likes My hCard
Wed, 22 Oct 2008 20:05:13 +0000Over the past several months, the battleground for my name, “Robert Elwell, ” as a search term has been like trench warfare. While getting it from the top 30 to the top five in months prior, my personal website often suffered in terms of optimization due to a lack of external links and somewhat low keyword [...]Yahoo! Refines Geo-Targeted Advertising
Tue, 21 Oct 2008 19:30:45 +0000Yahoo! Sponsored Search advertisers can now geo-target ads at the country, city or ZIP code level, according to an announcement yesterday on the Yahoo! Search Marketing Blog. Yahoo! joins Ask.com as the only major search engine to offer specific ZIP code-based targeting to advertisers. Google AdWords currently allows advertisers to use ZIP codes as a basis [...]Google’s Profit Soars; Credits Popularity of Search Ads
Fri, 17 Oct 2008 21:10:06 +0000Bloomberg.com reported that Google’s third quarter was extremely profitable. Google’s net income rose to $1.35 billion or $4.24 a share which is up from $1.07 billion or $3.38 a share from last year. Google is crediting the popularity of paid search ads for their recent increase in revenue. Advertisers are moving away from more traditional [...]Your Website Probably Breaks the Rules
Thu, 16 Oct 2008 17:56:37 +0000A recent study undertaken by Opera, the browser development company, finds that only 4.13% of the web complies to W3C standards. What this means for SEO is that search engine developers need to build applications that are prepared to deal with “junk code”. Because of this, more than likely, what you’re optimizing for [...]Austin Radio Host Spoofs Google Results… Well, Sort Of
Thu, 16 Oct 2008 15:41:09 +0000Local Austin Radio Personality Bobby Bones developed a scheme to spoof Google this week. Bones encouraged listeners to repeatedly search on Google for a combination of his name, “Vanessa Hudgens”, and “making out”/”photos”/etc. Although the morning show joked that this would end up as another failed attempt to stir up some buzz (for listeners of [...]Can Search Make You Smarter?
Wed, 15 Oct 2008 21:58:07 +0000On Tuesday, CNN reported that searching the Internet may actually make us smarter. Dr. Gary Small who is a professor at the University of California and Los Angeles (UCLA) conducted a study with two groups of elder adults. One group was familiar with search and the Internet while the other group probably did not have [...]Social Media: To Blog or Not To Blog?
Wed, 15 Oct 2008 20:23:15 +0000Blogs! Everyone loves a blog. Blogs are a great way to pursue long-tail keywords, speak directly to your customers, and funnel readers to your website. Is a corporate blog a good idea for your brand, though? Maybe. Corporate blogs can help you reach out to consumers, but solely product-driven content gets boring quickly. 37 Signals has [...]
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