Growing Your Business by Adding More Sticking Power to Your Resolutions If you are like me, a new year brings dreams of a fresh start for your small business. Hopes abound for the New Year. But, in the back of...
Is This Your Biggest Mistake? Is your business making this mistake? You believe your small business is all about selling products--a fatal mistake! Put your time, energy and money into this belief and you will not make any real profits!...
Create a Powerful USP in less than 30 Minutes!In this blog entry, I am going to show you an easy to use exercise that will help you create your own business brand, your USP in less than 30 minutes. A...
Networking That Works! Do you belong to one or more networking groups and attend networking events as part of marketing your small business? If you've been part of a networking group for some time, but haven't had a lot of...
Customers often ask, “How can I make the transition from my current business? I cannot afford to just give up my existing business. Here’s a story that will help answer that question. The customer told me, “My immediate goal is...
Grow Your Business the Natural Way Did you know that many of the internet references to the word, “niche” deal with the biological and physical sciences? Nature has been niche building for years! Take the example of the humming bird....
Niche Your Way to Profits I am convinced that building a small business niche is the only way to success. I share my beliefs about small business niche building. My own thoughts continue to evolve in a direction that say, ...
What Can You Learn From Branding? You have heard of power brands like Harley-Davidson, Nordstrom, and Domino’s Pizza. Their names evoke specific emotions and feelings. Each of these brands stands for something special. They are the modern day version of...
Step Five We’ve been talking about the components to make better 60 second commercials. This week I want to talk about the final component—the non-verbal skills used in your commercial. Did you know that only 7% of communications is accomplished...
How to Give a Dynamic Presentation Would you like to experience the benefits of being a good speaker? Speaking before groups offers a tremendous opportunity for personal and professional development. Never before have excellent communication skills been more important than...
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In this blog, small business owners share innovative marketing tools they use to attract more and better customers in today's crowded market place.
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