Current Feed Content from 3 Jan 09 09:21
Virtual Reality: New Platform for Media Relations
Wed, 29 Oct 2008 11:48:21 +0000Virtual Reality and 3D platforms not just a child’s game. “Second Life: The Dream Platform for PR Professionals, ” was the last session I took while attending PRSA International 2008, but it was one of the most effective. Why you may ask? Because Second Life isn’t just about creating an avitar and playing in a virtual [...]Craig Newmark Keynote: Social Media and Democracy PRSA 2008
Wed, 29 Oct 2008 04:15:19 +0000Listening and continued engagement. This is how Craig Newmark, creator of Craigslist, explained the success of his business during a PRSA International keynote address: “How Social Media Creates a More Democratic Society”. Newmark explained that you have to do what makes sense and continue to engage your community. By engaging you build a culture of [...]Giving Back To Those Who Impact PR - PRSA Keynote Mitch Albom
Wed, 29 Oct 2008 03:48:11 +0000Tuesday’s with Morrie, the bestselling memoir by Mitch Albom speaks of the influence that we all possess as individuals. How we all have a certain power to cultivate the people we encounter. Morrie Schwartz was a professor of Mitch Albom’s when he was an undergrad. Morrie helped shape the way Mitch thought and the way [...]PRSA 2008 New Influencers of Social Media Marketing
Tue, 28 Oct 2008 11:00:54 +0000New influencers are creating new sources of media, who are these new influencers? You, me and even Joe the plumber. How is this possible? We are now publishers we are able to report, comment and even create news content, we have the news and the media is now coming to us. Paul Gillin, author of The [...]PRSA 2008 Embracing Social Media and Deriving ROI
Tue, 28 Oct 2008 04:05:23 +0000Dr.Pepper and Guns N’ Roses, two things that couldn’t be further from each other - yet Ketchum - has found a way to connect these. On behalf of Dr. Pepper, Ketchum launched a promotion, if Guns N’ Roses finally released their album Chinese Democracy, then Dr. Pepper would give everyone in the United States a [...]Word-Of-Mouth Media Relations: What Really Works?
Tue, 28 Oct 2008 03:41:08 +0000What are the most commonly used marketing objectives? What variables are used when planning a marketing strategy? What is the most influential contact point? These questions were the opening of, “Marketing, Media and Word of Mouth.” We know the answer to all these questions right? Awareness Target Word of Mouth Presenter Jeffrey Graham, executive director, customer insight, The New [...]PRSA International 2008: Evolution of Communication
Fri, 24 Oct 2008 11:00:35 +0000Constantly things are changing, communication itself is experiencing a renaissance of change, but can we handle it? Detroit, MI - once the center of the motorized world - is experiencing a rebirth from industrial motor plants to hosting international conferences like PRSA International 2008. If this once industrial city can evolve into a robust and [...]Push Pull PR: Optimizing News Content
Mon, 25 Aug 2008 18:35:53 +0000The buzz about SEO in the public relations industry has grown steadily over the past 2-3 years. Press releases were the easy target for promotion as candidates for optimization. With the growing use of Google and Yahoo News, optimizing press releases have been an easy way to gain prominent visibility with nominal effort. As both a [...]Digital Asset Optimization for News Content
Mon, 04 Aug 2008 21:49:34 +0000By Lee Odden In the world of using search engine optimization tactics for extending the reach of media relations, optimizing press releases alone leaves a tremendous opportunity untouched. Increasing numbers of companies have realized this and are adopting more formal holistic news content optimization strategies. Digital Asset Optimization is a SEO Point of View that our search [...]From the Horse’s Mouth: 11 Tips for Pitching Reporters
Thu, 10 Apr 2008 17:44:12 +0000One of the most valuable resources at an event like the recent Media Relations Summit conference in San Francisco is the opportunity to listen to what journalists themselves have to say about how they interact with PR people. I attended several panels with reporters from publications ranging from the New York Times to CNET. [...]
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