Current Feed Content from 8 Nov 07 02:18
New Upcoming Editorial
Just wanted to let everyone know that Brett and I have an upcoming op/ed piece that will appear next month in ComputerWorld. The title is called Data Detente: Managing Marketing’ s Emergence into the IT Space. It helps to identify future conflicts between IT and Marketing as the Marketing Department continues to grow and [...]The Blind Spot
I recently wrote an article for the Canadian Marketing Association called ‘ The Blind Spot: How the disconnect between Website & CRM is costing your firm money’ . Here is a brief excerpt: “ Based on numerous client observations, we have found that the integration between the firm’s website and internal CRM database is a necessary component to marketing professional [...]The Email Newsletter: Is Low-Value Content Inevitable?
The motivation behind an email newsletter is a positive thing. It indicates a firm’ s understanding that knowledge transfer is a key factor in selling professional services, newly acquired knowledge needs to be published regularly to continually add value, and that email is an effective tool to deliver this information to existing clients and prospects. Yet, despite the [...]How Can We Provide Evidence of a Marketing Department’s Competence and Contribution to the Firm?
Recently, I responded to a question on David Maister’s website (I would recommend that you read the post here.) He called for his readers to present any evidence that has made a real difference in the marketing of a professional service firm, based on the contributions from a marketing expert or the firm’s marketing department. David Maister [...]Flash Has Adverse Effects for Professional Service Firms
Despite the aesthetic benefits that flash can bring to a website, far more disadvantages exist when applied to the content-driven website of a professional service firm. What you typically gain in eye-catching graphics and animation, you lose in usability, navigation, and overall comprehension of your information architecture. If potential clients cannot effectively navigate your [...]David Maister Poses an Interesting Problem
For any of you that are not familiar with David Maister, I would suggest you go to his website as soon as possible. David is an influential author and will help build your fundamental understanding of the professional service firm. His book, Managing the Professional Service Firm, is consistently on my nightstand. You will [...]Choosing an SEO Expert? The IR Litmus Test, Part I
The online marketing industry is full of purported SEO experts that know very little about how search engines work or the document indexing process. What I have come to find is that these ‘ experts’ are always just regurgitating catch phrases and tactics that they have overheard in blogs and forums. This class of search [...]Links and References
For your reference, Brett and I have also included some links on the right nav bar to other informational sources that offer valuable information and advice for marketing professional services. From time-to-time, me might also make references in posts or comments. These sources, books, and professionals, are part of a living knowledge base that we [...]It’s finally here…
For a long time Brett and I have been urged by clients, colleagues, friends, and family, to start publishing our works and ideas online. To be honest, it isnt that we havent wanted to. We just havent been able to allocate the necessary time to begin actively writing. Of course, that hasnt [...]
Strategies and tactics for turning professional services websites into business development tools.
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