Current Feed Content from 4 Sep 08 10:28
Feeding Budget Airline Passengers
Tue, 26 Aug 2008 04:45:08 +0000In an age of rising fuel prices, and having recently flown on a Northwest flight where snacks could be purchased for $5, rather than being included in the price of the flight, it occured to me that the airline could still provide snacks, and do so at almost no cost. The way to do this would [...]Gorilla Marketing with Webkins
Mon, 07 Jul 2008 13:00:34 +0000If you’re a sizeable zoo struggling with low enrollment for summer programs. Here’s an idea: Partner with Woodbridge Ontario’s Gantz toys, makers of Webkinz for a special edition Webkin that is given only to kids that enroll in the zoo’s summer camp program. The special edition ZooCamp Gorilla (or other endangered species) unlocks special games based [...]Green Marketing: Of Sins and Scoring
Thu, 03 Jul 2008 05:13:07 +0000This post has been sitting as a draft for a while now, so I figure its not getting any better sitting and gathering dust. A few months ago, I had the opportunity to attend a CMA Ottawa presentation on The Six Sins of Greenwashing with TerraChoice’s President and CEO, Scott McDougall. Scott discussed the research his [...]Bald is the New Black
Thu, 08 May 2008 10:00:21 +0000I was at Chapters a little while ago, and while browsing through one of the isles, when something struck me. There were two books, both bestsellers, both featuring bald heads on the cover. A coincidence maybe? At first I thought so but then I began to wonder if there was more it, if i was [...]Marketing: So Easy A Monkey Could Do It
Thu, 24 Apr 2008 09:30:48 +0000Almost everybody thinks that marketing is easy, that just about anybody could be a marketeer if given the chance. People figure that because time watching TV and scrutinizing ads in the subway that this gives them a qualified opinion on the subject. Unfortunately, not everyone can be a marketeer they spend a lot of because [...]The First Rule of Marketing is…
Wed, 23 Apr 2008 09:30:51 +0000Never talk about your product. Not ever, not even once. Talk around it, talk over it, talk under it but never talk about your product. Why not talk about your product? Simple. You’re too close to it. No one will believe you. So talk about what other people are saying, experiencing and sharing about your product instead. I’m [...]The Canadian Design Resource
Fri, 28 Mar 2008 12:00:36 +0000I was recently looking for a bit of the history behind the Government of Ontario logo and in the process discovered a fabulous blog called “The Canadian Design Resource“. The site features logos, brands, and other elements of Canadian (often nostalgic) design and identifies the year/designer/company behind them when available. It also allows you to contribute [...]Top Ten Marketing Lies & What They Really Mean
Thu, 27 Mar 2008 09:00:48 +0000Have you ever read a disclaimer or a condition that comes with a a marketing offer and wondered what the $*%# does this mean? Well so have I, and after figuring these things out (the hard way), I’ve decided to spare you, my dear readers the same agony by putting together a little translation [...]Why Are Companies Afraid to Hug Customers?
Thu, 20 Mar 2008 12:00:37 +0000When was the last time you told your mobile service provider that you love them or the maker of your cell phone? There is nothing a company wants more than to cultivate a love affair with customers. Now what’s wrong with that sentence? Well nothing really, besides the fact that its usually a LIE, [...]Rethinking the Resumé: Skills & Experience
Tue, 04 Mar 2008 15:00:21 +0000It’s been a while now since I’ve done the whole sending around the resumé thing, but I was talking over the weekend with a friend recently went in search of a new job. The resumé’s been around for a while now with relatively few changes to reflect the integrated skill sets of today’s employees (e.g. [...]
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