Current Feed Content from 10 Oct 08 05:46
Wordle Up
Thu, 09 Oct 2008 15:58:10 +0000Joe Pulizzi at Junta42 wrote recently about Wordle. Like Joe, I had forgotten about it and his reminder made me go over to see how the application would “see” THINKing. It says it right there: positioning customers is what I do. bookmark to:Marketing For Just Cause - Part 2
Thu, 09 Oct 2008 11:51:41 +0000As we discussed in part one, cause marketing - done correctly - can boost a company’s performance. Now, let’s take a look at the five steps you need to take in developing a successful cause marketing program. Choose Your Cause Strategically. Search for a single charitable cause that you and your employees can believe in, as [...]Marketing For Just Cause
Wed, 08 Oct 2008 14:15:07 +0000Cause marketing is a relationship between a for-profit and a nonprofit that brings in money and resources for the nonprofit, while providing credibility and goodwill for the business. According to the IEG Sponsorship Report, this category will grow to $1.5 billion in the US in 2008. There are a number of reasons for that growth. A [...]Go Ask Alice - Part 2
Tue, 07 Oct 2008 12:12:41 +0000In part 1, we discussed positioning and positioning statements. Today, let’s talk about how to develop an effective positioning statement. My approach to developing an effective positioning statement and an actionable marketing plan begins with gaining a clear understanding of your business’ acumen, what truly differentiates your organization and your market. Here’s how we go about [...]Go Ask Alice
Mon, 06 Oct 2008 12:27:14 +0000One of fiction’s finest marketing minds, The Cheshire Cat, once told Alice in Wonderland something all business owners and marketers should remember: “If you don’t care where you are going, it doesn’t make a difference which path you take.” For businesses bent upon success, it does matter which path you take. A positioning statement helps you chart [...]Random Readings
Wed, 01 Oct 2008 18:35:33 +0000A few things I’ve been reading. Businesses: Get Your Social Media On Almost 60 percent of Americans interact with companies on a social media Web site, and one in four interact more than once per week. These are among the findings of the 2008 Cone Business in Social Media Study. Create Viral Content With Two Household Ingredients Whether the [...]Leaders Must Understand And Practice PR
Tue, 30 Sep 2008 12:35:18 +0000Leadership requires an understanding of public relations. To lead you must be willing to listen and gain trust from followers. That’s what PR is about: dialogue and honesty. People don’t always have to agree with you to follow you. But they do have to trust you. We have just seen - on both sides of the [...]Word
Mon, 29 Sep 2008 15:25:08 +0000The oldest form of media still is the best when it comes to spurring consumer action. Word-of-mouth from family and friends still is the most trusted source of information, despite all the hype about the digital world and social media. This is borne out by a Mediavest survey on trust in sources of political information. [...]Dusty Archives - September 2008 Edition
Fri, 26 Sep 2008 17:27:51 +0000Once again, it is time to sift through the dusty archives here at THINKing to pull out some gems you may not have seen the first time around. Let me know if there are some posts you particularly enjoyed and I’ll feature them in a future edition. Shallow Brands Creativity & You It’s In The Cards Activate [...]I’ve Got Your Policy Right Here, Dude
Thu, 25 Sep 2008 21:06:32 +0000Want to know how a company can make me really angry? Well, it makes about anyone angry, really. All they have to do is indicate their inflexibility by saying “it’s our policy…” We’ve talked about bad customer service here before. But I had something happen just today that blew my mind. Dixie Homecrafters - yeah, I’m [...]
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