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Current Feed Content from 28 Aug 08 15:46

• TopRank Speaks: Twitter Marketing at SES Toronto

  Mon, 26 May 2008 15:00:34 +0000
  On June 17th, 2008 TopRank’s CEO Lee Odden will speak at Search Engine Strategies, Toronto on “Twitter, Ultimate Time Waster or Great Tool?”. How many followers do you have? How many do you want? Bloggers are dropping like flies and micro-blogging is taking the world by storm. How should you be incorporating the ultimate time waster? [...]

• TopRank Speaks: PRSA Digital Impact Conference NYC

  Thu, 22 May 2008 14:45:42 +0000
  On June 9th, 2008 TopRank’s CEO Lee Odden will present, “Search Engine Optimization for News Content” at the PRSA’s Digital Impact Conference in New York. Increasing numbers of journalists are using search on a daily basis to research stories and find subject matter experts. There is a variety of ways to optimize news content including: press [...]

• TopRank Speaks: ACCM Annual Conference

  Mon, 19 May 2008 14:42:55 +0000
  On May 19th, 2008 TopRank’s CEO, Lee Odden will be speaking at the DMA’s ACCM conference in Orlando, Florida on: “Reputation Management: Protecting Your Brand in the Search Engines“. Topics Odden will cover include: Search engine usage data Brand examples in SERPs SEO 2.0 principles for direct marketers Keyword research and link building tools Digital asset optimization Online brand monitoring tools ACCM Conference: May [...]

• TopRank Speaks: Online Reputation Management PRSA Teleseminar

  Thu, 15 May 2008 14:39:47 +0000
  On May 15th, TopRank’s CEO Lee Odden will present on a PRSA Teleseminar, “Reputation Management in a Google World”. In many cases, the search engine has taken the place of an organization’s Web site as the doorway to initial interaction with important stakeholders. Compound this with the fact that nine out of ten people report that [...]

• TopRank’s Blog Ranks #2 on Junta42 Content Marketing Blogs

  Tue, 06 May 2008 20:17:59 +0000
  On May 6, 2008 TopRank’s Online Marketing Blog was ranked the #2 Content Marketing blog in Junta42’s list. The Top 42 Content Marketing Blogs stood out for their commitment to covering the issues at the heart of content marketing. Unlike other top blog lists that focus on solely traffic and popularity, the Junta42 Top 42 list [...]

• Marketing Sherpa - Social Media Case Study

  Tue, 06 May 2008 17:00:43 +0000
  Marketing Sherpa recently published a social media marketing case study for Social Media Playbook. TopRank’s Online Marketing Blog was cited along with Seth Godin’s blog as contributing to the early success of the program. Conversions from TopRank’s coverage of the Social Media Playbook were documented as 200% over the average conversion rate. You can read [...]

• PROFIT Magazine - Digital Asset Optimization

  Tue, 15 Apr 2008 02:40:36 +0000
  TopRank Online Marketing CEO, Lee Odden, was quoted in PROFIT’s Trends That Mean Business section for his view on Digital Asset Optimization. Unlike text-focused SEO, DAO is the process of making all of your digital assets, from text and photos to audio and video, more visible to search engines. “People now expect to see formats like video [...]

• How to Recession-Proof Your Business

  Thu, 10 Apr 2008 02:18:18 +0000
  As companies feel the pressure of an impending recession, the search for reliable, high impact marketing tactics abound. eWeek tapped TopRank’s CEO for advice on how small and mid market companies can leverage search engine optimization and social media promotion in times of lean marketing budgets. Blogging, social networking and SEO are among the low-cost ways [...]

• TopRank Speaks: Search Engine Optimization - Media Relations Summit

  Mon, 07 Apr 2008 14:38:32 +0000
  On Tuesday, April 8th, 2008 TopRank’s CEO Lee Odden will present, “Secrets of Increasing Traffic to Your Corporate Website” at the Media Relations Summit in San Francisco. What can you do to increase the numbers of journalists, analysts, customers and prospects who visit your site? What attractions and usability qualities should your site have? Discover best [...]

• Avangate Interviews Lee Odden @ SES London

  Tue, 01 Apr 2008 19:46:25 +0000
  TopRank’s CEO Lee Odden was interviewed during Search Engine Strategies in London by Adriana Iordan of Avangate on how ecommerce and software companies can benefit from holistic online marketing through SEO, PR and digital asset optimization. Adriana: From your experience, what are the biggest mistakes you come across when it comes to PR online? Lee: Thinking that [...]

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