Tue, 02 Sep 2008 21:42:14 +0000
If you sell products online or offline, you might be familiar with this all-too-common customer story:
1 ) Maria wants the product you sell.
2 ) She finds you through Google, eBay, or a friend’s recommendation.
3 ) She buys your product. You do everything right and she loves your customer service.
4 ) In 2-3 months, Maria [...]Tue, 26 Aug 2008 18:52:54 +0000
You’ve probably heard of Wikipedia, an online encyclopedia and the 8th most popular site on the internet. The main idea behind it is that anybody can contribute knowledge by adding a new article or editing an existing one. This idea has allowed Wikipedia to grow enormously quickly, with broader content and faster updates than traditional [...]Mon, 18 Aug 2008 22:57:48 +0000
Business owners need to make a lot of decisions on a daily basis. They range from small ones such as whether to do a questionable refund or not, to big ones such as how much money should they allocate for marketing. For small business owners, it might be difficult to make the right call when [...]Wed, 13 Aug 2008 23:09:05 +0000
There are a lot of articles on the internet on how to deal with unhappy customers. Usually, they involve tactics to help deal with that single problem. Instead, you should look at unhappy customers as opportunities to improve your business.
Bill Gates talked about it. He said, “Your most unhappy customers are your greatest source of [...]Mon, 04 Aug 2008 06:21:00 +0000
What’s the best way to encourage people taking a mock test to do their best? Should you pay them:
a) 2.5 cents per correct answer.
b) Nothing.
2.5 cents is a lousy amount of money, but it’s better than nothing, right? Wrong. This was tested out in Israel, and it turns out that people do 10% better when [...]Thu, 31 Jul 2008 04:43:03 +0000
Nobody is right all the time. Albert Einstein said, “Anyone who has never made a mistake has never tried anything new.” For important business decisions, the consequences of a major mistake can be costly. A leader needs to form a safety net by encouraging colleagues to point out mistakes early on.
This is not easy. Have [...]Thu, 24 Jul 2008 23:26:56 +0000
We’re all busy these days, especially at work. Team meetings, project deadlines, business travel, not to mention all your personal activities and errands. Keeping track of your own schedule can be hard. But to remember the schedule of everyone else in your team to coordinate better with them can be headache-inducing. Wouldn’t it be nice [...]Sun, 20 Jul 2008 20:21:10 +0000
Compare these two sentences:
“In the author’s opinion, it is in most peoples’ best interests when excessive verbiage is avoided by people who are engaged in the act of writing.”
“Don’t fluff up your writing.”
They say the same thing, but the second one is much more direct and memorable.
Whether you’re writing website content, instructions, or an important [...]Tue, 15 Jul 2008 20:06:10 +0000
Everyone knows about globalization nowadays. Developing countries like China and India are known for their cheap exports. If you go to Wal-Mart and pick a random item off the shelf, chances are it’s made in a developing country.
Big enterprises have a vast network of foreign suppliers and professional purchasers to take advantage of the cheap [...]Wed, 09 Jul 2008 18:05:16 +0000
Most small businesses these days have a website up to share information and attract new customers. If you don’t, you might want to consider getting one designed.
If you already have one, have you ever wondered what kind of people are visiting it? Where are they from? What do they click? How did they get there? [...]