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Current Feed Content from 7 Sep 08 02:22

• Best Search Marketing Blogs

  Tue, 26 Aug 2008 09:00:00 -0400
  Attempting to stay current on the latest search engine algorithm changes or search optimization tactics can be overwhelming for webmasters attempting to juggle it all. With this in mind, we have put together a list of the industrys best Search Marketing blogs. These blogs are current and discuss important issues related to search engine optimization and search marketing.

• Directory Submissions That Matter

  Wed, 20 Aug 2008 09:00:00 -0400
  Links from different directories have different values. A webmasters time is limited, and most webmasters want to get the biggest bang for their bucks. So where should they start when it comes to directory submissions? Search engines assign value to links from the various directories differently, so how do you spend your time where it matters most?
  
  Directory Submissions that Matter

• Web Rules Changing for Big Business

  Tue, 5 Aug 2008 09:00:00 -0400
  Federal guidelines for what type of information companies can provide on their official Web sites have not been updated since 2000. On Wednesday, the Securities and Exchange Commission voted unanimously to modernize its rules to fit in with an increasingly digital economy.
  
  Under the revamped rules, which have not yet been released in their entirety, information posted on a company Web site does not necessarily have to comply with Sarbanes-Oxley rules relating to a companys disclosure controls and procedures.
  
  The rules also provide clarity on how companies can: provide access to historical or archived data without it being considered reissued or republished every time it is accessed; link to third-party information or Web sites without having to adopt that content for liability purposes; and use summary information in the context of the securities laws antifraud provisions.
  
  Meanwhile, Web sites no longer have to include a printer friendly version of all their documents so sites can include more interactive and dynamic features, the SEC said.

• Four Kinds of Links

  Mon, 4 Aug 2008 09:00:00 -0400
  Links are an important component in an online marketing campaign. Websites usually need a significant number of quality links to perform well in organic search rankings. Once upon a time, high-quality links were plentiful. But with the growth of the web, and an ever-increasing number of competing websites, garnering link love and attention is a time-consuming and tedious process.
  
  Four Kinds of Links

• Evaluating Your Competition

  Tue, 15 Jul 2008 09:00:00 -0400
  Staying ahead of the competition can be an on-going struggle. While it is not healthy for a company to focus too much time and attention on the competition, it is important to stay abreast of what your competition is doing. When evaluating the competition, assess the industry giants and companies closest to your space. But be sure that you don't exclude the small companies in your assessments. Sometimes a small competitor can have innovative ideas or marketing concepts, but may lack the capital to really benefit from the concept. This may present you with an opportunity.
  
  Evaluating Your Competition

• Yahoo Opens Search

  Mon, 14 Jul 2008 09:00:00 -0400
  Yahoo Inc will let customers, academics and even rivals build customized Web search services on top of its own technology, introducing a resale model into a major Internet market.
  
  Additional Details

• Small Business Logos

  Wed, 9 Jul 2008 09:00:00 -0400
  Many small businesses struggle to develop an identity consider checking out logo sites for an inexpensive way to build a corporate identity.
  
  Here are some to try -
  Logo Search - http://www.logo-search.com
  LogoMaid - http://www.logomaid.com
  Web Design Elements - http://www.webdesign-elements.com
  
  Here is a good summary of What to Look for in a Logo  
  
  This is a more in depth article -
  What Makes a Good Logo
  And Building an Image with a Logo  
  Bring Your Product to Life with Personality

• Business Mistakes to Avoid

  Tue, 8 Jul 2008 09:00:00 -0400
  Small businesses and entrepreneurs often repeat the same mistakes. If you are an entrepreneur, the following is a list of critical mistakes to avoid in your new venture:
  
  1. Promising The World
  Entrepreneurs will commonly make bold promises that are often impossible to actually deliver. It is important that you stay grounded in reality, and only agree to things that you know you can actually deliver.
  
  2. Lack Of Discipline
  Owning a business takes commitment and self-discipline. Since you are the boss you probably won't be disciplined for things like not showing up for work on time... but such things will have a negative impact on your business. It is important that entrepreneurs treat their business just like a real business, and not like a personal hobby. Act professional, charge for your services, and be accountable for the product or service provided. Self-discipline is critical to being self-employed.
  
  Business Mistakes to Avoid

• Expert PDF for Small Businesses

  Mon, 7 Jul 2008 09:00:00 -0400
  Expert PDF 5 is an easy to use and reliable PDF application to create, modify and send PDFs as easily as Word documents. You can modify text, images, layout or comments quickly and easily. This version can also be used as a default viewer for all your PDF documents.
  
  Expert PDF is discounted 40% for 24 hours only!

• Deal of the Day Websites, Where to Find a Bargain?

  Tue, 1 Jul 2008 09:00:00 -0400
  With the economy in a questionable state, everyone is looking for a good deal. Savvy business owners have jumped at the opportunity to carve out a niche for themselves in the struggling economy. Coupon and Deal-Of-The-Day websites have become extremely popular. Everyone is getting into the action, from large conglomerate websites to small specialty shops, and many now have some sort of Deal-Of-The-Day special where an item is offered at a significant discount for a specified and limited period of time. While the Deal-Of-The-Day websites were originally designed to capture impulse purchasers, many financially-conscious penny-pinching shoppers are now monitoring these sites regularly, in search of good deals on products they might need.
  
  Everybody loves a bargain! Where should you look for a bargain?
  
  PS
  Be sure to check out Software Deal of the Day

• Why Use Web Templates?

  Thu, 26 Jun 2008 09:00:00 -0400
  Web templates offer webmasters a great opportunity to minimize development time and get new sites on the web sooner rather than later. The structure of web templates allow webmasters to focus on the proprietary content development, and optimizing the website for search engines, rather than struggling with layout and graphics.
  
  Why Use Web Templates?

• Software Industry Conference in Boston July 17-19th

  Wed, 25 Jun 2008 09:00:00 -0400
  The Software Industry Conference is coming to Boston July 17th through 19th, 2008. This exciting event, now in its 18th year, will be held at the Boston Marriott Quincy in Quincy MA.
  
  The Software Industry Conference features three days of informative sessions that cover a wide range of subjects of interest to software developers. There will be sessions on marketing, foreign markets, ecommerce, outsourcing development, copyrights and trademarks, and much more.
  
  The Software Industry Conference provides lots of time to network with other attendees. Thursday evening there is a night of fun, excitement, food, and beverages sponsored by Digital River, always a highlight of the conference. Friday evening features an Exhibit Night with vendors in over 20 booths and food and beverages for all.
  
  On Saturday there is an Awards banquet. The Software Industry Conference is the premier software marketing event of the year. So, if you are a small software developer or MicroISV,   plan to attend!  
  

• Innovative Marketing Ideas

  Tue, 17 Jun 2008 09:00:00 -0400
  Marketing is a three-syllable word that seems so simple, yet encompasses so much. Marketing is a multi-faceted approach to promoting a product or service. Both traditional and unconventional marketing methods have a place in the small business world. Marketing helps small businesses focus on building their brand and identity.
  
  There are few limitations to marketing options, and the opportunities listed here are just a few that will generally result in a decent ROI (Return On Investment) for most small businesses. That said, do not be afraid to be creative -- no one knows or understands a small business like its owner, so think outside of the box and don't be afraid to experiment.
  
  Ways to Market

• Take Website Usability to the Next Level

  Tue, 10 Jun 2008 09:00:00 -0400
  Website usability is more than just a good navigational structure. A large number of people have visual or hearing disabilities, so you should design your website in ways that allow those with either minor or significant impairments to view and navigate your web content. The following tips will help expand your website's usability so that all users, regardless of their sensory perception and abilities, are able to take advantage of your web content...
  
  Take Website Usability to the Next Level

• Google Increases Search Share

  Wed, 28 May 2008 09:00:00 -0400
  Extending its dominance in the search market, Google grew its share of queries in April at the expense of rivals Yahoo, Microsoft, AOL and Ask.com.
  
  
  Google U.S. search query share in April grew to 61.6 percent, up from 59.8 percent in March, comScore announced  last Thursday. Google accomplished this although the number of search queries dropped 2 percent overall in April to 10.58 billion, compared with March, comScore said.

• Online Reviews a Source of Business

  Tue, 27 May 2008 09:00:00 -0400
  Picking up on a trend started by the travel industry, business-listing sites by Google, Yahoo, and others including Yelp and Citysearch let customers rave about their favorites, or complain about poor service. That helps consumers get real-life opinions about local businesses and services. For businesses attempting to reach consumers, the feedback spreads the word in a way ads can not. But perhaps more important, the reviews can dramatically raise a websites visibility in search engines.
  
  Online Reviews

• Online Sales Tax Problems for eBay

  Tue, 27 May 2008 09:00:00 -0400
  The outcome of the case could have far reaching implications for taxes on online sales:
  
  The city of Chicago is suing eBay and its subsidiary StubHub for failing to collect city amusement taxes on concert and sporting event tickets sold through the Web sites.
  
  Chicagos amusement tax ordinance includes Internet sites that resell tickets, but eBay, which bought StubHub last year, says the 8 percent tax does not apply to it.
  It is not clear how much money is at stake, but when the city first floated the idea of going after taxes for online sales in 2006, Alderman Edward Burke estimated the city could be losing $16 million a year in taxes on Internet-based sales by ticket resellers.
  
  complete article

• CBS Buys CNet

  Mon, 19 May 2008 08:00:00 -0400
  Television company CBS has agreed to buy technology news and entertainment website CNET for about $1.75bn. CBS said that the purchase of CNET, which owns sites such as ZDNet and Gamespot, would help to boost its online presence.
  
  complete article

• A Perfect Link

  Tue, 13 May 2008 09:00:00 -0400
  Webmasters are given the advice that they must attract links, but the key is not just to attract links... they need to attract good links. But what is the perfect link? The search for the perfect link need not be a quest in vain. Consider the following when attempting to attract links...
  
  A Perfect Link

• Attention Data Makes Break Through

  Mon, 12 May 2008 09:00:00 -0400
  Sounds like social network sites have finally figured out Attention Data:
  
  Social networking site MySpace said Thursday it will soon enable users to quickly share profile data with Web sites operated by Yahoo Inc., eBay Inc. and others.
  
  complete article

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