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Current Feed Content from 6 Sep 08 09:37

• The Enemy of Marketing is Here (Paul Johnson)

  Mon, 01 Sep 2008 19:29:26 +0000
  Your efforts to market your business and boost sales are sabotaged easier than you might think. Learn how to recognize and thwart the enemy of marketing with the application of three easy practices you can incorporate into your operations.

• The Upside Down World of Web Branding (Scott Lindsay)

  Mon, 01 Sep 2008 05:51:45 +0000
  What if your approach to web branding has been misguided? Is there a better way to leave a positive impression with your site visitors? This article seeks to answer these questions.

• 3 Simple Steps for Gathering Effective Testimonials (Karen Scharf)

  Tue, 26 Aug 2008 07:21:48 +0000
  I've recently suffered a computer crash, and one of the folders that wasn't backed up was one that contained all my testimonials. So I'm now on a mad-scramble to try to acquire new testimonials to use...

• What Is In A Product Name? (Cash Miller)

  Mon, 25 Aug 2008 06:47:16 +0000
  For every new product comes the opportunity to create a killer name. But what really goes into the naming of your new product? Considering it is a critical part of developing a brand image for your new product the name itself can often be the deciding factor between success and failure.

• Sound Branding - Sonic Logo Process (SFXsource)

  Sun, 10 Aug 2008 03:16:30 +0000
  Sonic logos are short audio jingles that are used by brands to identify themselves and are usually less than 7 seconds. It is essentially the harnessing of audio to represent and communicate the values and personality of a company. Associations and companies use sonic logos to grow public awareness of their brand and they use them in many medias including the web, radio, ...

• Brand Marketing Can Put You on Top of the Competition (Steve Hanson)

  Tue, 22 Jul 2008 17:24:54 +0000
  Brand marketing is the process of ascertaining, developing, and finally bringing a company's image to the marketplace. Here are some strategies to successfully create a brand for your business.

• 5 Tips to Quickly and Inexpensively Improve Your Brand Identity (Kelly O'Neil)

  Sun, 13 Jul 2008 17:31:06 +0000
  In an overcrowded marketplace, if you're not standing out, then you're invisible. Establishing a brand is absolutely critical to long term, sustainable business growth - especially in service oriented businesses. The single biggest motivator in buying is not data, nor is it facts, it's emotional response. People buy when they feel comfortable, when they feel they can trust you.

• The Expert Advantage: Why It Pays to Establish Yourself as an Expert (Kelly O'Neil)

  Sun, 13 Jul 2008 17:17:03 +0000
  Strategies to establish yourself as an expert. Topics include: Be Confident in Your Expertise, Create a Powerful Brand, Put it in Writing, Get on Your Soapbox, Become a Media Magnet and Create Promotional Campaigns and Info Products.

• Why a Compelling Press Release is Your Company's Best Friend (Marsha Friedman)

  Mon, 30 Jun 2008 06:33:36 +0000
  If you are looking for new ways to promote your company, press releases can prove to be your best friend! Here we will help you get started in the process of writing press releases that grab the attention of the media.

• Brand Building For Your Small Business (Cash Miller)

  Thu, 26 Jun 2008 06:49:55 +0000
  Branding your small business will be one of the most important steps that you will take to make your business successful and your name known to potential customers. Brand building begins before you even open your doors and is an ongoing process that is used to become a known leader in your industry.

• The Importance of Keeping Your Online Brand Consistent (Martin Reed)

  Thu, 26 Jun 2008 03:12:59 +0000
  Your online brand needs to be consistent. If your brand identity and brand perception are not close, you do not have a successful brand strategy. It is also important to be aware that community elements of your site affect your brand image.

• Profit Building Strategies: Burn Your Brand Into Their Consciousness (Traci Vanover)

  Wed, 25 Jun 2008 06:52:17 +0000
  Aside from the obvious competition in the marketplace, as marketers, we have to contend with consumers who TiVo through commercials, listen to advertisement-free satellite radio, and block ads with their browsers. If you are lucky enough to garner a few precious moments of visibility, you better make them count. What can you do to get consumers to remember you?

• How To Brand Your Business Effectively (Max Walker)

  Fri, 20 Jun 2008 18:19:33 +0000
  In today's image-conscious world, branding has never been more important. If you are able to tap into the Zeitgeist, you will be well on your way to success.

• Hiring A Branding Agency (Scott White)

  Wed, 11 Jun 2008 15:29:12 +0000
  Choosing the right branding agency can be a daunting task. The problem with the selection process is that every marketing, advertising and graphic design company says they are a branding company.

• Network Marketing Keys To Success (Phil Singleton)

  Tue, 10 Jun 2008 03:28:30 +0000
  Marketing is the key to success in any business, especially when you are trying to make money online.

• Attraction Marketing Is A Very Powerful Stratergy (Gav Shannon)

  Sun, 08 Jun 2008 12:48:35 +0000
  In order to understand attraction marketing it would seem logical that one must first describe marketing to understand the principles. Attracting the very best to seek you out is the best stratergy to succeed in business.

• Branding Your Business Effectively (Nazeer Daud)

  Sat, 31 May 2008 10:48:13 +0000
  Branding is not just about your business logo. It covers and includes practically every aspect of your business including marketing, advertising, packaging, customer service and how you deal with your suppliers.

• Branding Is Not Just For Products, Brand Yourself (Todd Ash)

  Mon, 26 May 2008 21:17:01 +0000
  Branding isn't just for products, services, and companies any more. There is a new trend called personal branding.

• Brand Your Products As Your Own (Todd Ash)

  Mon, 26 May 2008 21:04:56 +0000
  The process of building your brand is the same whether large or small.

• Branding Your Own Poducts The Same As Major Corporations (Todd Ash)

  Mon, 26 May 2008 09:54:20 +0000
  Corporate branding is where the corporate name is the brand, and here the products tend to be described more in alpha numeric or letter terms, and not have distinctive brand names.

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