Current Feed Content from 4 Sep 08 08:27
Comment on The Seven Myths Of Adwords by Tonee
Sun, 27 Jul 2008 12:22:37 +0000Great tips! At the end of the day Google AdWords all comes down to relevance and giving Googlers a good user experience!Comment on Automatic Matching - I Can Hardly Contain My Enthusiasm by Mike - AdWords Consultant
Wed, 23 Jul 2008 10:35:29 +0000Interesting review and conclusion. Thanks for sharing.Comment on Google Adwords Introduction by Steve Baker
Mon, 10 Mar 2008 12:00:04 +0000The traffic can certainly vary a lot, particularly if you're in an industry where seasonality (or even the weather) is a factor. I'd strongly recommend that everyone monitors their campaigns on a daily basis anyway - it only takes 5 minutes per day to make sure that everything is as it should be. One possible reason for your problem could be Broad Matching. If you bid on a keyword on broad match, it may be that it suddenly starts appearing on a not-very-relevant search via Expanded Matching, which generates a lot of impressions and clicks, but few conversions. You may want to check whether the additional traffic came through a single keyword - if so, then pause that, rather than the whole campaign...Comment on Google Adwords Introduction by kemengr
Sun, 09 Mar 2008 19:05:38 +0000Adwords is quite helpful but needs regular monitoring. Sometimes the click rate jumps up - in one of my campaigns it goes up even above 10% without any conversion in Adsense! I had reported this sudden surge to Google's team but there was no response. At that time i am forced to pause the campaign a day or two. So please be watchful.Comment on Minimum Bid Quality Score by Steve Baker
Wed, 23 Jan 2008 10:45:29 +0000Hi Annabel Are you looking at the list of keywords? The Quality Score/Minimum Bid is still an option. If you're not seeing it, make sure you aren't looking at the list of Adgroups? SteveComment on Minimum Bid Quality Score by Annabel
Tue, 22 Jan 2008 22:02:17 +0000Hi there - I think the Quality Score has been removed. It was there last month but I'm just setting up a new campaign and I don't see it in my hide/show customisations....oh no...Comment on Why Should I Advertise On Adwords? by Steve Baker
Thu, 17 Jan 2008 09:18:58 +0000Absolutely - most of the reasons to advertise using Adwords also apply to Yahoo! as well. This page could just as easily have been titled "Why Should I Advertise Using PPC", but I stand by the last paragraph, that Adwords will generate the most traffic, and that you have more control over your campaign than using Yahoo! or MSN. SteveComment on Why Should I Advertise On Adwords? by Optimised Media
Wed, 16 Jan 2008 19:41:17 +0000I thought with Pandora, Yahoo SM was going to look at quality of pages as well. Is this no longer the case?Comment on Google and the 80:20 click ratio by Steve Baker
Mon, 07 Jan 2008 15:41:08 +0000Hmm... Can't see them letting that sort of information slip in a debate...Comment on Google and the 80:20 click ratio by Eloi
Mon, 07 Jan 2008 09:07:10 +0000I think you are right there Steve, most of the top searches nowadays are 'navigational searches' as explained during the various SMX's. People search for domain names a lot, and people searching for google.com in google is no exception. (!) It would be interesting to have a look at the daily volume of searches in order to try and evaluate the exact amount of navigational searches taking place on search engines in orer to understand the 80:20 ratio better.
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