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2008-08-26T18:05:41ZSales Jobs/ Marketing Jobs / Advertising Jobs â Yahoo HotJobs
2008-08-19T19:04:31ZMarketing Database Consultant (3240325)
2008-08-27T13:47:00ZMarketing Database Cons 1 (3241285)
2008-08-27T13:27:00ZAudience Marketing Manager
2008-08-27T13:01:00ZSr Product Marketing Manager
2008-08-27T12:36:00ZBusiness Analyst (Sales and Marketing)
2008-08-27T11:49:00ZSpecial Events Coordinator - San Francisco
2008-08-27T11:40:00ZSr. Product Marketing Manager - Service Provider Routers
2008-08-27T11:35:00ZManager Field Marketing, Solutions and Business Intelligence - Business Objects
2008-08-27T10:25:00ZProduct Manager, Web Marketing
2008-08-27T09:56:00ZProduct Marketing Manager- (39)
2008-08-27T09:54:00ZMarketing Manager II
2008-08-27T09:34:00ZSenior Technical Marketing Engineer
2008-08-27T09:34:00ZSolutions Marketing Manager: Cisco Workspace Appliances
2008-08-27T09:27:00ZMarketing Manager
2008-08-27T09:07:00ZMarketing Program Manager
2008-08-27T09:07:00ZMedia Buyer/Direct Marketer - Recognized Best Place to Work in the Bay (SOMA / south beach)
2008-08-27T13:45:37-07:00Who We Are: VerticalResponse, Inc is a leading provider of self-service email and direct mail solutions. Weve been recognized as one of the top 100 best places to work in the bay area and top 100 fastest growing businesses in San Francisco (SF Biz Times) as well as one of the top 500 fastest growing businesses in the country (Inc.com). Over the past 5 years we have helped thousands of small businesses look like giants with easy-to-use and affordable marketing tools and were looking to extend our rapid growth in 2008 and beyond.
Our Culture: Work hard, play hard sounds so cliché but its really the best way to describe VR. To say were passionate about helping small businesses grow is an understatement and to say we take ourselves too seriously along the way is an overstatement. Our employees thrive on challenges and we celebrate our hard-won accomplishments with a weekly libation. You will usually see us, including our CEO, in our jeans and with our nose to the stone.
About the Role: The Marketing Programs Specialist - Direct Marketing role is integral to VerticalResponses rapidly growing marketing organization and is responsible for driving new customer acquisition through online advertising. This is a great opportunity for a proven media buyer/planner to gain broad experience across a variety of channels and help drive company objectives.
Qualifications Include:
* 3+ years of direct marketing and lead generation experience
* Solid understanding of internet advertising, economics and business models
* Ability to aggregate and analyze data using Excel
* Exemplary analysis and problem solving skills
* Must be a highly motivated, self-starter who thrives in a fast-paced environment
* Must have strong interpersonal skills and enjoy working with a team
* Bachelors degree or equivalent experience
* Understanding of marketing technology and small business products and services
* Direct marketing experience either performing lead generation or full cycle customer acquisition for a B2B Internet service preferred
* Experience as a media buyer/planner purchasing a direct/CPA basis preferred
* Experience scaling customer acquisition to develop a multi-million dollar revenue stream preferred
Responsibilities Include:
* Own monthly customer acquisition numbers, tracking and reporting on KPIs across multiple marketing channels including direct marketing, affiliate programs, email, media buys, and social media programs
* Collaborate with Marketing Programs Managers in developing, testing, and optimizing landing pages for products
* Vary messaging, offers, and creative ensuring high conversion rates test, test, test, and retest
* Identify performance-based advertising opportunities and aggressively pursue placement
* Analyze and optimize campaign performance to continually improve ROI
* Partner with the creative team to develop effective marketing campaigns to be leveraged across all acquisition channels
* Manage outsourced telemarketing agency in support of client acquisition
* Seek out presentation and partner marketing Opportunities
* Other duties as assigned
To Apply:
* Send a copy of your resume
* Tell us about why you love Marketing
* Tell us a funny story or funny joke (yes, were testing to see if you actually have a sense of humor)
* Tell us why youre passionate about helping small businesses grow
* No phone calls please
This position works out of New York or San Francisco and reports to the Director of Marketing in San Francisco.Assistant Marketing Director--University of California Press (berkeley)
2008-08-27T13:42:37-07:00The University of California Press seeks and energetic and creative individual to fill the open position of Assistant Marketing Director. The Assistant Marketing Director is the chief functional manager who is responsible for all of the Presss online, direct to consumer, and academic marketing activities, including optimal use of the UC Press website for promotional purposes, managing a large number of related online marketing programs and initiatives, and reporting on their success. Specific responsibilities include search engine optimization, content enhancements for the UC Press website, management of the Presss email newsletter program and RSS feeds, management of UC Press blogs, integration of online campaigns with traditional promotional campaigns, as well as general supervision of the presss direct marketing efforts. The incumbent will also be responsible for the management of three direct reports, for synthesizing department evaluations of editorial sponsoring proposals, and for acting as the department liaison for university distribution clients.
Requirements: Interested applicants should have a strong knowledge of book publishing, preferably in an academic publishing environment. The ideal candidate will have 10+ years of book industry experience with a minimum of 3-5 years in a management role involving promotion planning and direct supervision of staff. Additionally, incumbent should have direct experience with implementing online marketing campaigns from conception through completion, including experience with creating author websites, blogs, podcasts, video, and off the book page publicity coverage in online media outlets. Fluency in web marketing concepts and a rudimentary knowledge of database and web publishing concepts is highly desirable. Demonstrated ability to think critically, creatively, and quantitatively about marketing and sales objectives is a necessity.CBS Interactive: Business Intelligence Analyst (0132200808002) (SOMA / south beach)
2008-08-27T13:34:16-07:00We're Hiring!
Job Description:
The Business Intelligence Analyst in will play a key role in delivering data solutions to end users across the Redball organization. The BI analyst will assist with documenting, developing, and supporting our data mining and reporting infrastructure. The analyst will work with research and product teams to understand the reporting requirements and the available data sources in order to design and develop a functional reporting framework.
Responsibilities:
Perform data mining, reporting and analysis to support product teams, research, market intelligence, and management team.
Work with business intelligence product manager to map product and research team needs into data solutions.
Develop data programs to educate effective product development.
Design, develop, and administer reports, dashboards and a reporting portal that will integrate multiple data sources within a single interface.
Ability to pull and analyze a large amount of data with the intent of producing models that predict a given user behavior or preference.
Qualifications:
Bachelors degree in Math, Statistics, Computer Science, Economics, Marketing or equivalent training and experience.
Experience with data integration methodologies, data warehousing, data mining and analysis.
Experience with Microstrategy desktop or other web analytics applications preferred.
Strong knowledge of SQL and Excel required.
Ability to consolidate and effectively present data and information.
Strong communication skills and team player.
To be considered for this position at CBS Interactive, please click here.
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