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Four Ways to Supercharge Your Small Business' Online Presence
Small Business Owners need more than an online presence to gain a competitive edge in the marketplace, they need Web capabilities that allow them to boost their business and bottom line.
By developing robust online capabilities, not only do small businesses gain a better chance of standing out among the crowd, they also better position themselves to compete with midsized and large businesses and their dedicated IT staffs.
This White Paper discusses four ways you can grow your business online and accelerate your company's growth.
Beth BrindleSearch Engine Optimization and Web 2.0
Don't fall into the "Web 2.0 will fix SEO for our site" trap. Instead, find out how to address common misconceptions.
Web 2.0 is a fairly recent phenomenon whose predominate features are a high level of user or community participation and leading-edge technical features such as AJAX. Because of these elements, many sites aren't optimized well for search engines and thus are missing out on a large cut of potential online visitors.
In this white paper, Bloofusion will tackle issues that apply to Web 2.0 web sites and explain why the best strategy is usually one that is able to both attract visitors and appeal to the search engines - two parallel endeavors that often don't require major resources to accomplish.
Beth BrindleThe Road to Revenue: 8 Surefire Strategies for Monetizing Your B2B Website
You know your industry. You know your audience. But do you know how to make your B2B website start making more money for you? If you rely on affiliate programs or pay-per-click (PPC) advertising for all or part of your revenue stream, you already know that the hours and dollars you spend on content creation and search engine optimization will be spent in vain if the traffic you drive to your site doesn't purchase from your affiliate merchants, click on your banners, or follow the links in your contextual ads.
Whether you target software developers or sales managers, gadget heads or genetic engineers, the proven strategies outlined here will help you transform your B2B site from a labor of love into a money-making machine.
Beth BrindleSearchCRM
SearchCRM offers decision makers a rich collection of insight on this fast-changing industry, providing business leaders with the information they need for developing, designing and implementing CRM programs.
Find all the information you need on any CRM topic, including business intelligence, call center information, hosted CRM, customer data management, marketing, and sales force automation, all presented in a unique combination of original news, expert advice, learning guides, hand-selected web links, discussion white papers, and customized research. The site also offers tips on vendors, product selection, deployment and management of CRM initiatives.
Beth BrindleSocial Media Marketing: 12 Essential Tips for Success
With all the hype surrounding social media and consumer–generated content, marketers need clear and simple information to make sense of this new and powerful trend. In this short marketing brief, you'll learn:
- Why social media is here to stay, and what to do about it
- How to monitor market conversations in your own market
- How to prepare and launch social marketing initiatives
- How to integrate social media with traditional marketing programs
- Important opportunities to leverage and pitfalls to avoid
Beth BrindleMigrating to an IP Contact Center: Seven Essential Planning Steps
Cost reduction and increased features & functionality are among the many reasons for moving to IP telephony in the contact center, but the migration to IP requires careful planning. This white paper will help you understand and identify the seven planning steps needed to successfully migrate to IP telephony.
Beth BrindleWhy organizations need to archive email
Learn to protect personal privacy, enforce corporate governance standards, and maintain ethical conduct through email archiving.
Over the past few years, email has become an integral part of the business workflow. This white paper explains why email archiving must be an integral part of every organization. It examines the different methods for deploying and managing email archive solutions in an organization and specifies the key requirements that should be included in a full-featured email archiving system.
Beth BrindleInspire Newsletter: Monthly Blog Series for Savvy B2B Marketers
NetLine's INSPIRE Newsletter delivers a series of blogs authored independently by industry experts in the B2B marketing space and provides compelling coverage of topics ranging from best practices to discussions on current industry trends for B2B Marketers. This newsletter not only provides thought provoking content, but lends an open forum for savvy marketers to collaborate with Industry Thought Leaders. See topics such as:
- Brian Carroll: How Lead Nurturing Improves Lead Generation ROI
- Chris Kenton: Customer Engagement Can't Be Automated
- Dana Gardner: Content Becomes King Once More – This Time of Search Marketing
- Sridhar Ramanathan: Demand Generation: Are We Making Prospects Lie?
Beth BrindleIP Telephony Executive Guide 2007
IP telephony promises businesses a compelling combination of features, efficiency, manageability and cost savings. IP PBX sales are soaring. However, too often companies make the leap to convergence without being certain that their network infrastructures are ready to handle the special requirements of voice.
Download this guide to learn the latest best practices to design, implement, and deploy a successful IP phone system.
Beth BrindleVertical Professional Services Market Rates Importance of IP Telephony Features, Management, and Applications
In February 2007, Computerworld invited IT influencers in the vertical professional services sector to participate in a survey on IP telephony. The goal of the survey was to better understand the challenges of IP Telephony within the vertical professional services market.
This report offers top-line results of that survey and is meant to serve as a brief benchmarking tool for IT managers in the market seeking information about how their peers are managing their telecommunications systems. 320 respondents compared phone system, capabilities, functions and challenges, including:- Costs for moves/add/changes
- Management time/complexity
- Inconsistent/incompatible systems
- End-user complaints/difficulties
- Long-distance costs
Beth BrindleBest Practices in Managing Intentional and Unintentional Security Threats
Wireless LANS have always been vulnerable to a long list of security threats. Help ensure the safety and protection of your network.
Physical Layer attacks that attempt to penetrate WiFi security include:- Rogue access points
- Authentication attacks
- Evil twin access points
- WiFi phishing
- Malicious eavesdropping
Beth BrindleWiMAX: Broadband Without Wires
Yes, it's coming, but a number of technical constraints currently stand in the way, such as cost, technology standards, penetration to rural areas, and a host of other issues. Learn how standardization under WiMAX technologies can stimulate the fixed wireless market to go forward, reduce costs, and bring broadband access to millions of people around the world who do not currently have access to DSL or cable.
Beth BrindleFiber to the Home: The Best Choice?
Is Fiber to the Home (FTTH) the best choice for a service provider's access network? Many believe so, but from Accenture Communications Solution's point of view, the advantages of fiber are not so compelling when cost is factored into the equation. This white paper examines a number of considerations communications providers must take into account when weighing their selection options including FTTH, HFC (Coaxial), and xDSL
Beth BrindleInternet Security Trends for 2007- A Report on Spam, Viruses, and Spyware
Internet Explorer vulnerabilities have allowed malware code to propagate undetected by end-users. Also, malware authors develop effective spam and phishing techniques to drive traffic to infected sites, resulting in desktop infection rates over 50 percent at corporations worldwide.
Spam, viruses, phishing and malware are tools used by well-organized global entities that are profiting from a variety of criminal activities including drug-trafficking, fraud and identify theft.Learn to combat these security threats by evaluating solutions that have strong email appliance and web security gateway.
Beth BrindleMaximizing Security and Performance for Web Browsing: The Challenge for SMBs
Spyware, viruses, and other unwanted or unauthorized applications easily infiltrate enterprise networks via web browsing. This paper defines requirements for effective, manageable security for protection from infection and avoiding legal risk, while meeting end user demands for performance and accessibility.
Threats discussed in this white paper include:- Unwanted Applications
- Malicious Websites
- Inappropriate Content
- Active Content
- Spyware
- Viruses
- Worms
Beth Brindle
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